How to Calculate Efficiency Score
What is Efficiency Score?
Efficiency Score Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formula
Efficiency Score = ARR Growth / Net Burn
Step-by-Step Guide
- 1Compare ARR added to cash consumed in same period
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Worked Examples
Input
$500k ARR growth, $250k burn
Result
Score = 500000/250000 = 2.0
Common Mistakes to Avoid
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
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