How to Calculate Sentiment Score
What is Sentiment Score?
Sentiment Score Calculator helps content creators and influencers understand and grow their revenue and audience metrics.
Formula
Score = (Positive - Negative) / Total Mentions × 100
Step-by-Step Guide
- 1Use social listening tool to classify mentions as positive/negative/neutral
- 2Apply the formula with your actual platform data
- 3Track over time to identify growth trends
Worked Examples
Input
60 positive, 20 negative, 20 neutral
Result
Score = (60-20)/100 × 100 = 40%
Common Mistakes to Avoid
- ✕Using gross revenue without subtracting platform fees
- ✕Comparing metrics across platforms without adjusting for platform differences
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