How to Calculate Substack Revenue
What is Substack Revenue?
Substack Revenue Calculator helps content creators and influencers understand and grow their revenue and audience metrics.
Formula
Revenue = Paid Subscribers × Price × (1 - 0.10 Substack Fee)
Step-by-Step Guide
- 1Multiply paid subscribers by price, subtract 10% Substack fee
- 2Apply the formula with your actual platform data
- 3Track over time to identify growth trends
Worked Examples
Input
100 paid subscribers, $10/month
Result
Revenue = 100 × 10 × 0.90 = $900/month
Common Mistakes to Avoid
- ✕Using gross revenue without subtracting platform fees
- ✕Comparing metrics across platforms without adjusting for platform differences
Ready to calculate? Try the free Substack Revenue Calculator
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