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Kuinka laskea Shrinkflation

Mikä on Shrinkflation?

The Shrinkflation Calculator quantifies when a product's size shrinks but price stays the same — calculating the effective price increase per unit. Common examples: cereal box dropping from 16 oz to 14 oz at same price = 12.5% effective price increase. Calculator computes old/new price-per-unit and labels the magnitude.

Kaava

Effective Increase % = ((New $/Unit − Old $/Unit) / Old $/Unit) × 100
S
Size (oz/g/mL) — Product size

Vaiheittainen opas

  1. 1Enter old size and old price
  2. 2Enter new size and new price
  3. 3Choose unit (oz, g, mL, count)
  4. 4Calculator outputs price per unit change and effective increase

Ratkaistut esimerkit

Syöte
16oz $4 → 14oz $4
Tulos
Old: $0.25/oz, New: $0.286/oz, +14.3% effective increase

Yleisiä virheitä vältettäväksi

  • Comparing prices without checking unit count (4-pack vs 6-pack)
  • Forgetting size shrinks are often 5-10% — small but cumulative

Usein kysytyt kysymykset

Is shrinkflation always bad?

It's a hidden price increase — bad for consumers but often preferable to sticker shock for manufacturers. Buying store brands typically avoids the worst examples.

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Asetukset

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