learn.howToCalculate
learn.whatIsHeading
Measures return on investment from social media marketing by comparing costs to revenue generated, engagement, and customer acquisition value.
Formule
Compute ROI = (revenue - cost) ÷ cost × 100%
- ROI
- (revenue - cost) ÷ cost × 100% — (revenue - cost) ÷ cost × 100%
Stapsgewijze handleiding
- 1Calculate total social media spend (ads, content creation)
- 2Track conversions and revenue attributed
- 3Calculate CAC (customer acquisition cost)
- 4Compute ROI = (revenue - cost) ÷ cost × 100%
Uitgewerkte voorbeelden
Invoer
$1000, 50sales
Resultaat
500% ROI
Veelgemaakte fouten om te vermijden
- ✕Counting only direct sales, ignoring brand awareness value
- ✕Not accounting for content creation and management labor
Veelgestelde vragen
What's a good social media ROI?
Industry average 4:1 to 5:1; meaning $1 spent generates $4-5 revenue.
How do I attribute revenue to social media?
Use UTM parameters, promo codes, and platform analytics to track conversions back to campaigns.
Klaar om te berekenen? Probeer de gratis Social Media R O I-rekenmachine
Probeer het zelf →