learn.howToCalculate
learn.whatIsHeading
Impression Share Calculator helps you measure the effectiveness and profitability of your marketing investments.
Formel
Impression Share = Impressions Won / Total Eligible Impressions × 100
Trinn-for-trinn guide
- 1Check Google Ads columns for eligible impressions
- 2Calculate the result using the formula
- 3Compare against benchmarks to evaluate performance
Løste eksempler
Inndata
5000 won, 10000 eligible
Resultat
IS = 5000/10000 × 100 = 50%
Vanlige feil å unngå
- ✕Not accounting for all costs in the calculation
- ✕Ignoring attribution window when measuring results
Klar til å beregne? Prøv den gratis Impression Share-kalkulatoren
Prøv selv →