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Retention Curve Calculator helps you measure the effectiveness and profitability of your marketing investments.

Formel

Retention at Day N = Active Day-N Users / Original Cohort Size × 100

Trinn-for-trinn guide

  1. 1Track daily/weekly cohort survival over time
  2. 2Calculate the result using the formula
  3. 3Compare against benchmarks to evaluate performance

Løste eksempler

Inndata
1000 day-0 users, 300 remain at day-30
Resultat
Day-30 Retention = 30%

Vanlige feil å unngå

  • Not accounting for all costs in the calculation
  • Ignoring attribution window when measuring results

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