Calculadora de receita de negócios de coaching

The Coaching Business Revenue Calculator projects annual revenue from a typical coaching business mix: 1:1 individual sessions × hours per week × weeks per year, plus group programs × clients per month × 12. Standard coaching business: $150–500/hour 1:1 rates depending on niche and experience (executive $300–800, life coach $100–250, business coach $200–500, career coach $150–350), and group programs at 3–10× individual rate per cohort (a $500/client group with 10 students = $5,000 per cohort). Coaching business stages: New coach (under 1 year, building credibility): $75–150/hour, 5–10 clients, $30–75k annual revenue. Established (2–5 years, defined niche): $150–300/hour, 15–25 clients, $100–250k. Premium (5+ years, established authority): $300–800/hour, 10–15 high-value clients + group programs, $250k–1M+. The progression from low-rate 1:1 to high-rate 1:1 plus group programs is the standard coaching business growth path. Group programs offer the leverage that pure 1:1 lacks. A coach with 15 hours/week capacity at $200/hour caps at $156,000 annual (15 × $200 × 52). Adding two group programs per month at $500 × 10 clients = $10,000/month group revenue, or $120k annual additional. Total: $276k with similar time investment. Group programs typically take 5–10 hours/week to deliver vs 10–15 hours/week for equivalent 1:1 revenue. The cost: building cohort group programs requires longer sales cycles and stronger curriculum design. Delivery models matter: live cohorts (8–12 weeks, scheduled sessions, community) command premium pricing ($1,000–5,000 per student). Self-paced programs (recorded content + email support) cheaper ($200–500). 1:1 retainers (monthly access, 2–4 sessions/month) provide recurring revenue ($500–3,000/month). VIP days (single intensive day, $1,500–5,000) are high-leverage for established coaches. Most established coaching businesses run a mix: 60% 1:1 + 30% group + 10% high-touch retainers — providing income stability across delivery types.

Calkulon makes complex calculations simple — built for students and everyday problem-solvers.

1. 1Step 1 — Enter 1:1 session rate (start with current rate, project future rate after positioning improves)
2. 2Step 2 — Enter realistic sessions per week (10–20 is sustainable, 25+ leads to burnout in most niches)
3. 3Step 3 — Enter weeks per year (45–48 typical accounting for vacation and holidays)
4. 4Step 4 — Enter group program rate (typically 3–10× individual session rate)
5. 5Step 5 — Enter monthly group enrollments (realistic — most coaches sustain 2–8 per cohort program)
6. 6Step 6 — Calculator computes 1:1 revenue: Rate × Sessions × Weeks
7. 7Step 7 — Adds group revenue: Group Rate × Clients/Month × 12; outputs total annual

• !Underpricing — coaches consistently undercharge for first 2 years compared to delivered value
• !Hourly billing instead of packages — leaves money on table
• !All 1:1 without group leverage — caps income at hourly × hours physically possible
• !Not raising rates after first 30 clients build experience
• !Confusing certification with audience — credentials don't pay; audience pays