Financie

Kalkulačka sadzieb reklamnej agentúry

Staff salary ($)

Režijné náklady (%)

Target margin (%)

Utilisation rate (%)

What is Agency Rate Card Calculator?

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Agency billing rates must cover staff cost, overhead, profit margin, and non-billable time. Understanding the true rate needed prevents unprofitable project pricing.

Calkulon makes complex calculations simple — built for students and everyday problem-solvers.

Vzorec

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f(x)Staff total cost = Salary + Employer NI + Benefits + Desk/equipment/software

Variable Legend

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Symbol	Meno	Jednotka	Popis
NI	NI value	—	Variable used in the calculation

How to Agency Rate Card Calculator

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1Staff total cost = Salary + Employer NI + Benefits + Desk/equipment/software
2Billable hours = Total available hours x Utilisation rate (typically 65-80%)
3Target rate = Break-even rate / (1 - target profit margin)

Worked Examples

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Example 1

Given:60,000 GBP salary, 40% overhead, 75% utilisation, 25% margin target

Výsledok:Break-even rate: approx 66 GBP/hr; target rate: approx 88 GBP/hr

Real-World Applications

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Service pricing strategy

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Agency profitability modeling

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Client rate justification

Frequently Asked Questions

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What is Agency Rate Calc?

Agency billing rates must cover staff cost, overhead, profit margin, and non-billable time. Understanding the true rate needed prevents unprofitable project pricing

How accurate is the Agency Rate Calc calculator?

The calculator uses the standard published formula for agency rate calc. Results are accurate to the precision of the inputs you provide. For financial, medical, or legal decisions, always verify with a qualified professional.

What units does the Agency Rate Calc calculator use?

This calculator works with inches, percentages. You can enter values in the units shown — the calculator handles all conversions internally.

What formula does the Agency Rate Calc calculator use?

The core formula is: Staff total cost = Salary + Employer NI + Benefits + Desk/equipment/software. Each step in the calculation is shown so you can verify the result manually.

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Pro Tip

Track actual hours spent on each project for 3 months - most agencies discover they spend 20-30% more hours than estimated, quietly eroding margin.

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Did you know?

Management consulting firms charge 800-2,000+ GBP/hour for senior consultants, with utilisation rates of 65-75% and margins of 30-40%.

References

Len na informačné účely. Tento nástroj nepredstavuje finančné poradenstvo. Pred investičnými alebo finančnými rozhodnutiami sa poraďte s kvalifikovaným finančným poradcom.

Deep Dive

Read the full guide on how to use this calculator effectively

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Formula-verified for precision

Reviewed October 2026

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