Kalkulačka nákladov na získanie zákazníka

Calculates the cost to acquire one new customer across all marketing channels. Essential for evaluating marketing efficiency and ROI.

Calkulon makes complex calculations simple — built for students and everyday problem-solvers.

1. 1Sum all marketing expenses (advertising, content, sales staff)
2. 2Count total new customers acquired in period
3. 3Divide: total spend ÷ new customers
4. 4Analyze by channel for optimization

• !Including overhead in CAC instead of direct marketing expenses
• !Not excluding retained customers from new customer count