Financie

Kalkulačka ceny predaja

Markup Calculator

Revenue / Price

Cost / COGS

What is Selling Price Calculator?

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A selling price calculator determines the optimal price to charge based on your cost and desired profit margin or markup. Margin (percentage of selling price) and markup (percentage of cost) are related but different.

Calkulon makes complex calculations simple — built for students and everyday problem-solvers.

How to Selling Price Calculator

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1From markup: Selling price = Cost × (1 + markup %)
2From margin: Selling price = Cost / (1 − margin %)
350% markup ≠ 50% margin — they are NOT the same
450% markup means price is 1.5× cost; 50% margin means profit is half the price

Worked Examples

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Example 1

Given:Cost $40, target 40% margin

Výsledok:Selling price = $40 / 0.60 = $66.67

Margin works from selling price

Example 2

Given:Cost $40, 50% markup

Výsledok:Selling price = $40 × 1.50 = $60

Markup works from cost

Markup vs Margin Comparison

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Markup %	Equivalent Margin %	Cost $100 → Price
25%	20%	$125
33%	25%	$133
50%	33.3%	$150
100%	50%	$200
200%	66.7%	$300
400%	80%	$500

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Pro Tip

Use margin (not markup) when you know your target profit as a percentage of revenue. Use markup when building price from cost up. Accountants and retailers usually think in margin; manufacturers often think in markup.

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Did you know?

Retail jewellery has some of the highest markups in retail — often 100–300%. The cost of a diamond ring might be $500 wholesale; the consumer pays $2,000. The reason? Showroom costs, staff, insurance, and the Tiffany premium.

References

›Markup (business) — Wikipedia

Len na informačné účely. Tento nástroj nepredstavuje finančné poradenstvo. Pred investičnými alebo finančnými rozhodnutiami sa poraďte s kvalifikovaným finančným poradcom.

Deep Dive

Read the full guide on how to use this calculator effectively

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Reviewed October 2026

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